Abundant Life Foundation

ALF’s brand identity was refreshed to embody the essence of the Bay Islands, including a new logo incorporating the beautiful blues and greens of the Caribbean and an abstract wave shape connecting to island life. The three primary brand colors also represent the organization’s three program pillars.  Hand-drawn typography was included for a casual island vibe.

A new tagline and structured messaging framework also helped ALF tell a consistent and compelling story and shaped messaging around programs and impact. A messaging campaign called #WhyRoatan was also created to connect American donors to ALF’s mission.

Detailed shot lists and photo/video direction improved the organization’s visual storytelling. This work helped ALF capture the true beauty of the island and better showcase their work in a professional and engaging way. Due to the international nature of this client, our team took three trips to Roatan to capture these creative assets.

Customized donor materials include a hand-drawn island map and icons to show ALF’s footprint of programs across the island. Inserts include a personalized postcard from the founders and tiered inserts showcasing programs.

Custom, mobile-responsive website with an emphasis on visual storytelling and blogging. Compelling photography and video is used throughout the site to engage visitors. Dedicated landing pages are also part of ongoing fundraising initiatives.

Brand awareness campaigns especially through social media have brought significant increases in new followers, providing more opportunity for ALF to communicate its mission and creating a community of interested and educated brand advocates.

Integrated fundraising campaigns have helped the organization capture new donors and younger demographics as well as improve recurring donations from past donors. Integrated campaigns include email marketing, social media, blogging, website promotion, landing pages and special advertising efforts.